Everyone likes good scores, whether it be in sports, video games, or academics. Did you know that your email deliverability also has a score? Do you often wonder why your legitimate emails might wind up in a recipient’s SPAM folder or Quarantined?
Email sending reputation is a metric comprising different reputations to determine email delivery practices. The most important reputations are:
- IP Reputation – indicates how much users want to get email from a given IP address by measuring bounces, spam or unwanted bulk mail.
- Content Reputation – works on a set of criteria that determine the sender’s quality of their email content.
- Domain Reputation – measures the quality of a domain’s authenticated emails.
What is a Sender Score? Using a range between 0 and 10, your sender score is an email reputation score compiled from over 60 million inboxes from different ISPs, spam filtering and security companies to create a picture of a sender’s email practices. Sender Scores are normally calculated on a rolling 30-day average. Ultimately ISPs decide whether you send good emails or not through their own datasets. The rate at which a sender’s email campaigns land into the inbox, as opposed to the spam folder is what the Sender Score ultimately attempts to quantify. A good Sender Score is 8 or above.
How Can I find my Sender Score? Click this link, send an email to the unique testing email address, and view results. http://mailtester.csatlanta.com/ Results take only a few seconds!
How to Improve your Sender Score and Email Reputation.
Below are a few examples of how to send emails in the best possible way.
- Authenticate your SPF, DKIM and DMARC records – authenticating your account ensures that only a specific list of IPs can send emails using your domain. This keeps spammers and spoofers from falsely delivering emails through your domain. If you don’t have SPF, DKIM and DMARC records set up, spammers can easily send emails impersonating your Domain Identity.
- Think DKIM as the signature you include in every email campaign. The DKIM is powerful proof that the recipient’s ISP can use to check if the emails they have received are domain-authenticated and valid.
- Take Charge of your Engagement Data – update your subscriber lists often. Evaluate past metrics and test your campaign using a sample of your list.
If you don’t have the resources to dedicate to this sort of monitoring, Conquest Solutions can set up robust tracking and analytics as well as our Engineering Team of email experts can help you identify and rectify email delivery issues with our Email Safe Sender Protection and Website DNS Protection Programs.
Contact us today at 770-953-2500 or email: [email protected] to learn more about Safe and Secure Email Sending.